Corporate Communication.
The facilities for Corporate Communication of trusts are implemented as e.g. museums, visitor attractions with edutainment components or as theme parks. Corporate philosophies are communicated in a more emotional and eventful way by offering interactive experiences in a relaxed atmosphere.
As instruments for customer loyalty facilities for Corporate Communication are projecting intensive and lasting effects for the visitors. Most of the visitors are staying inside the facility for several hours and because of that the chance for getting in contact to them and the time for maintaining relationships with clients is much longer than in classical ways of communication.
The competences of FUTOUR WENZEL Consulting in this business area are:
- Development of Positioning Strategies: definition of a positioning/core theme and focussing the company vision in cooperation with our clients
- Selection of the suitable type of facility: development of weather independent facility concepts as instruments of customer connectivity
- Feasibility Analyses: site-, market-, trend- and potential analyses including visitor projection and rough calculations of the economy
- Concept Development: implementation of the communication strategy into a leisure compatible concept, development of the storyline, definition of experience components, layout planning, conceptual roombook, briefing for attraction designers and architects
- Concept and Design Controlling: current consultancy during realization phase
- Selection of Expert Planners (Attraction Designers, Architects): Caused by our long term experience Wenzel Consulting is in contact to a broad network of international well-known experts
- Pre-Opening-Concepts and ongoing Consultancy: We support our clients during realization phases and offer optimization consultancy during running business
- Workshops: organization and moderation of various workshop formats
- Management & Staff Development: design of tailor made programs and activities on basis of the company’s objectives, of the particular tasks and of an individual determination of the requirements. Implementation, evaluation, and follow-up of mentoring, coaching, and training activities. Integration of the activities and of their results into the business process