Recreation- & Theme Parks.
Recreation and Theme Parks are very popular leisure offers in Germany. This branch is in a process of change since the market entry of international companies which causes variations in property situations and the structure of operators.
Due to the demographic change also the demand already has and will diversify in the future. Recreation parks for example are changing to leisure destinations for a longer stay by building own (themed) hotels.
Our experience in this market segment is based on the consultancy since 30 years.
The competences of FUTOUR WENZEL Consulting in this business area are:
- Feasibility Studies: site-, market- and demand analyses, visitor prognoses, calculations of capacities and economy
- Concept Development and -Optimization: definition of the positioning, development of a storyline, definition of experience components, layout planning, room book, briefing of designers and architects
- Financing & Operation: fundraising research, financing concepts, models of operation
- Partner Acquisition: development of project-brochures and direct acquisition of potential operators, investors and organization of selection procedures for operators
- Marketing and Pre-Opening Concepts: development of a strategy based on detailed project analyses for the derivation of future marketing measures, concept controlling and current controlling of the economy
- Market Research: implementation and interpretation of questionings in cooperation with market research institutions
- Consultancy: systemic consultation. Optimization of structures, tasks and processes based on a thorough analysis. Determination and implantation of measures into the business process. Design and monitoring of sustainable change management processes
- Workshops: organization and moderation of various workshop formats
- Management & Staff Development: design of tailor made programs and activities on basis of the company’s objectives, of the particular tasks and of an individual determination of the requirements. Implementation, evaluation, and follow-up of mentoring, coaching, and training activities. Integration of the activities and of their results into the business process