Edutainment Facilities.
Educative facilities like Science Centres, (hands-on) museums, aquariums and zoological gardens are examples of leisure attractions that both fascinate and inform. In a playful manner the visitors are exposed to interesting topics and have fun in the process.
- Science Centres: Science Centres are presenting technical und scientific phenomena to be experienced interactive by the visitors. The key words are: participate, try, experience and discover
- Visitor Attractions: Visitor Attractions often work with the principles of theatres: The core theme is implemented by following a storyline (e.g. a journey or a story) – resulting in a more intensive and long-term effect for the visitors
- Museums: For being competitive for the future museums have to develop new exhibition concepts – beneath their public task "to search, to collect & to save"
- Aquariums: Today modern aquariums are developing more and more to Visitor Attractions, where visitors are "diving" into designed landscapes
- Zoological Gardens: Modern Zoological Gardens today offer an overall experience. They are fascinating their visitors not only by the redevelopment of the corrals into designed landscapes, increasingly offered are concepts with additional offers like themed- catering-trade (F & B) or hotels.
The competences of FUTOUR WENZEL Consulting in this business area are:
- Feasibility Studies: site-, market-/demand- and trend analyses, check of the competition, visitor prognoses, calculations of the capacity and economy
- Concepts: definition of the positioning, optimization of concepts and surfaces, development of a storyline including visitor flow management, definition of experience components, layout planning, development of additional offers like catering-trade (F & B) and shops, event surfaces and programs for a remarkable improvement of the profitability, room book
- Financing & Operation: fundraising research, financing concepts, models of operation
- Marketing, Pre-Opening: formulation of practice oriented marketing concepts, distribution manuals and pre-opening concepts to support clients during realization phases and to optimize the current operation
- Partner Acquisition: development of project-brochures and direct acquisition of potential operators, investors, project developers and expert planners
- Strategic Consultancy for Governments and Communities: examination of regional economic effects to support decisions in questions of invest
- Workshops: organization and moderation of various workshop formats
- Management & Staff Development: design of tailor made programs and activities on basis of the company’s objectives, of the particular tasks and of an individual determination of the requirements. Implementation, evaluation, and follow-up of mentoring, coaching, and training activities. Integration of the activities and of their results into the business process
Trusts are also developing educative concepts: "BMW Welt" in Munich or "Die Welt von Steiff" in Giengen are examples for a new generation of corporate museums, which we are consulting within our business area Corporate Communication.